Challenge:

We were asked to come up with a fun sales incentive program in support of 350 salon franchises. The locations and winners were awarded prizes based on how much "sexy hair" product was sold.

Action:

With a focus on fun and functional, we went right to work finding products that stylists would actually use. The "sexy hair" brand is understood, but found on each piece.

Results:

From custom liners in the beauty bags to innovative packaging (just look at the clock!) we came up with five months of winning ideas to rewards the top-selling salons.