We were asked to come up with a fun sales incentive program in support of 350 salon franchises. The locations and winners were awarded prizes based on how much "sexy hair" product was sold.
With a focus on fun and functional, we went right to work finding products that stylists would actually use. The "sexy hair" brand is understood, but found on each piece.
From custom liners in the beauty bags to innovative packaging (just look at the clock!) we came up with five months of winning ideas to rewards the top-selling salons.