CREATIVE RESOURCES | 1208 5TH ST. S., HOPKINS, MN 55343

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Core Values

To reinforce our core values, we have created a program that allows each employee to recognize one another and helps promote a culture of positive feedback. We recognize our peers who have exemplified one of our values, by filling out cards with details of how they have done this.

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Celebrate and Empower Diversity

Our company is both diverse and inclusive.  Diverse in our backgrounds, cultures, and viewpoints.  Diversity is understanding, accepting, and valuing differences which makes us a stronger team.  Inclusion is a collaborative, supportive, and respectful environment that increases the participation and contribution of all employees.  Being inclusive where you can freely give input to systematic ways for various departments to collaborate.

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No Excuses  - Nothing but Excellence

Eliminating mediocrity means getting rid of excuses and scapegoats. It means holding yourself accountable when things go wrong.  Too often we excuse our own behavior when we could have done more. Be your own best judge and jury. Look deep to see if you are making an excuse to feel better or get it off your plate. Don't let yourself off the hook when you are.  A “No Excuses Factor” is foundational to success. It’s an attitude that often starts in the heart of an individual, and then grows to describe an entire team and permeate a culture.

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The Wow Factor

When a customer and team member experiences WOW, you are giving them a pleasant surprise. You are exceeding their expectations. You are addressing their needs thoughtfully and in unexpected ways. It is an expression of your authentic interest in the person who seeks your services, not just in the transaction.  It is about making enduring personal emotional connections with empathy, generosity, and gratitude. It is about awareness of common human concerns that make a difference to each customer. It is about truth, it is about meaning, it is about details that cannot be measured.

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Create to Inspire….Inspire to Create

An inspirational work environment is intellectually stimulating and challenging. It contributes to personal and career development. We want to inspire each other.  We also want to inspire our clients and business associates by producing a great product/campaign concept that serves real needs and solves real problems in new and innovative ways.  By acting with integrity, we can inspire others to do great things.

Creative Resources Core Values recipients