One of our account executives was searching for a protective case for her daughter's laptop for school, and couldn't find anything that was appealing to teenagers, and thought other parents were encountering the same scenario.
We approached the IT department at the school and they thought the idea would be very useful to help students protect their technology. We created 4 unique designs incorporating the school colors, mascot and trendy styles. We provided marketing materials as well as a custom web store to order online.
Parents appreciated the protection for the technology purchase and the kids loved the designs. Donations of 20% are given back to the school on a yearly basis, allowing the school to use the funds for needs they have, including providing cases for kids who quality for free and reduced lunches.