Challenge:

In celebration of their 60th Anniversary, Loram reached out to us for some innovative ideas. Loram was planning a special event with the venue being a vineyard.

The goal was to offer a unique and useful product that conveyed the anniversary story and that fit the theme of the vineyard.

Action:

Creative Resources offered a number of ideas, however the "winner" was a custom neoprene wine holder with a handle for pouring, that perfectly fit a bottle of wine, which would be produced by the vineyard.

Results:

The custom wine holder became the "must have" memento of this special occasion. Loram did a similar holder for an earlier tradeshow, which was also a huge success, making the decision of creating this 60th Anniversary gift an easy one.