The #1 Contender: The foam finger. It's a classic. But a close rival is the vinyl sports ball. Several high school and college teams use these to throw out into the crowd, to boost spirit. They're also great to throw out at homecoming parades and rallies.

Stadium seats are a must-have during the game, and there are plenty of colors and decoration options to choose from. End users are more likely, of course, to keep and use products that perform well and that hold up for a long time, so don't skimp on quality when it comes to the cornerstone items.

For tailgating events, coolers, folding camp chairs and sun shelters are big sellers. These are things that people would have purchased anyway, so having your logo and brand colors on these items is a bonus. Repeated, long-term use is ensured, and people see your information over and over.

The item you wouldn't have thought of....casserole carriers! What could be a better addition to the cold beverages at a tailgate party, than a casserole full of hot appetizers?

Customizing the products with a team photo or date, helps to commemorate an event or a sports season, and increases likelihood that fans will keep them after the event. Turn your promotion into a collector's item!