Make the Crowd go Wild
Fans come to sporting events with enthusiasm...why not channel some of that enthusiasm into your brand? Score big with the items people want the most.
The #1 Contender: The foam finger. It's a classic. But a close rival is the vinyl sports ball. Several high school and college teams use these to throw out into the crowd, to boost spirit. They're also great to throw out at homecoming parades and rallies.
Stadium seats are a must-have during the game, and there are plenty of colors and decoration options to choose from. End users are more likely, of course, to keep and use products that perform well and that hold up for a long time, so don't skimp on quality when it comes to the cornerstone items.
For tailgating events, coolers, folding camp chairs and sun shelters are big sellers. These are things that people would have purchased anyway, so having your logo and brand colors on these items is a bonus. Repeated, long-term use is ensured, and people see your information over and over.
The item you wouldn't have thought of....casserole carriers! What could be a better addition to the cold beverages at a tailgate party, than a casserole full of hot appetizers?
Customizing the products with a team photo or date, helps to commemorate an event or a sports season, and increases likelihood that fans will keep them after the event. Turn your promotion into a collector's item!
One business used the vinyl sports balls in a way that would keep paying off: a local restaurant teamed up with an area high school, using mini vinyl footballs. At every home game, the cheerleaders would throw out 50 of the balls, which would be decorated in the school colors with the restaurant's logo, and the school mascot on the front. On the back, there was a coupon for a free drink or appetizer with every meal ordered. The return on this promotion was so huge, they have continued to do it every year since.