Regions Hospital Custom Bags
Challenge
Regions Hospital asked us to create a custom bag that patients would find useful, both during and after their hospital stay.
Solution
The ideal bag would be lightweight, sturdy, closeable, easy to pack and unpack, and have plenty of space to showcase Regions Hospital's full array of health services.

Results
On top of creating a custom bag, we were able to deliver better brand visibility at half the price of an off-the-shelf bag produced domestically.