Roll with it: The Budding Cannabis and CBD Market
Cannabis is now legal recreationally in nine states, and with its growing acceptance, the need for related products is exploding. Stereotypes are fading, and the cannabis market is reaching more high-end clientele. Just look at Barney’s in California; they have opened the High End, a dispensary inside its stores with luxury cannabis items, including bongs made by world-famous glassblowers.
What does this have to do with you and your business? Well, if you want to use promotional products that people will use and keep, you may want to consider cannabis-related items. Rolling trays, smell proof bags, leaf grinders…they are all brandable.
You can be as literal, or as subtle as you would like. Consider the Stash Light, a branded product that isn’t specifically related to the cannabis industry at all. It is a flashlight that is also a secret storage compartment, appealing to those who do, and those who don’t, partake.
If you’re not in one of the nine states, or cannabis doesn’t align with your brand, consider the CBD industry, and CBD-infused products. CBD contains no THC, the chemical that gives the user psychoactive effects. From lip balms to tinctures, you can get an entire line of CBD infused products with your branding on the packaging. Over a tenth of Americans are currently using CBD products, and that number is steadily rising.