Challenge:

When Salo approached us, they were looking for an outstanding giveaway for their annual client appreciation event. 

The 'Lucky Cat,' (or Fortune Cat/Beckoning Cat) is used in many Asian cultures. It sits at the opening of businesses, to bring good luck to the owner.

Action:

Creative Resources designed an ears-to-paws Salo-colored Lucky Cat, complete with a Salo blue bib, Salo grey collar, and Salo orange jewels, nails, and ears.

Results:

The Salo Lucky Cats were a smash hit during Salo's annual client appreciation event, and have since become an iconic component of Salo's ongoing marketing campaign.