With the consistent rise in eco-friendly consumerism, businesses must learn how to "walk the talk," where it comes to being a responsible steward of the earth. This is not only an issue for corporate executives, but also affects consumers who are looking at how they can better care about sustainability and environmental responsibilities as well.
As seen with 57% of customers expressing willingness to start shopping more mindfully and doing business with companies that do the same, there's a sense that the time to embrace sustainability in all areas of your business...is now.
Click through the lookbook to get some ideas on marketing your business with sustainable promotions!
Introduction To Green Marketing
You may be surprised to find out that there’s a $2.65 trillion market assigned to goods that are sustainable.
This presents over $1 trillion in opportunities for companies that stand by their products’ sustainable attributes.
Eco-friendly marketing requires some dedication on the part of brands that cater to a consumer who can be skeptical about the company’s true intentions marketed as eco-friendly.
Shoppers whose belief systems are aligned with sustainability aren't scared of paying higher prices for goods and services that align with those beliefs. 70% of these customers will pay a premium of 35% more for recycled and eco-friendly goods.