Pantone's Color of the Year is...
Pantone's Color of the Year 2022 is "Very Peri," which is a periwinkle hue that encompasses the dependable and calm qualities of the blues, yet at the same time possessing a passionate and luxurious violet-red undertone. Very Peri evokes a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression of carefree confidence.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.
~Leatrice Eiseman, Executive Director of the Pantone Institute
How to use color in your marketing
Color is a powerful tool for inspiration and expression.
Color is one of the most influential aspects of a design, and knowing how colors affect people can mean catching the attention of a potential customer and standing out in a crowd. As designer, it's important that you understand what message your color choice subtly sends to users or customers. Does the message your brand communicate resonate with your brand values? Does it resonate with what your customers want?
Colors evoke psychological responses, whether we realize it or not, so it’s important that you understand what message your color choice subtly sends to users or customers.