Case Studies, Experiential Marketing
Super Bowl 2018
The Minnesota Vikings and Minnesota Super Bowl Host Committee partnered with us to brainstorm, design and create a football sculpture completely made of ice, which was then send to all NFL teams nationwide.
The sculpture generated immense national social media buzz, achieving the goal to promote Minnesota for the 2018 Super Bowl.
In addition, we designed, sourced, and manufactured custom "Bold North" MN Super Bowl mittens. Supply has withstood demand once released as everyone wants a pair.
The mittens were proudly worn by 10,000+ Super Bowl volunteers, as well as by Jimmy Fallon on the Tonight Show. Now, that's publicity!