Challenge:

The Minneapolis/St. Paul Business journal holds an awards expo each year, honoring the Twin Cities' most influential women in business, for their professional achievements and contributions to the Twin Cities community. They are executives at large companies, entrepreneurs at startups, and leaders at nonprofits and government agencies.

In 2020, due to the pandemic, the event had to be switched to a virtual format, so they worked with Creative Resources to create a box of gifts and surprises that could be delivered to the home or office of each winner.

Action:

Creative Resources suggested a variety of items that would be appropriate for the box, as well as working with the Biz Journal's art department to customize all of the items, from the inside out.