Challenge:

Outsiders Pizza just launched in Target stores and they wanted to create buzz around the product, with the help of Zeus Jones Advertising Agency.

Zeus Jones looked to Creative Resources' experience with shipping dry ice. They wanted to create branded swag and ship with a new frozen pizza on the market.

Each swag item was individually designed and tailored to the influencer. Individual swag included branded PlayStation remote, branded designer poncho, cooking apron, printed dog sweatshirt and a custom designed bandana.

Intended Audience: 

Tier 1 Influencers (Instagram Followers of 100,000 or more)

Action:

Creative Resources personally hand packed each kit with their individual branded swag, frozen pizza, and dry ice in Zeus Jones’s parking lot in the back of a van. This was after picking up 3 custom pieces from 3 different printers that morning. The kits were brought to FedEx to ship via overnight service to arrive next day. There were so many moving pieces on this project, but it was a huge success with the client and the influencers.

Results:

• All influencers received their custom kits on the same day with the pizza still frozen.
• Client stated it was a huge success and they were thrilled with the outcome! One influencer created a video.