What is Experiential Marketing?

The meaning is in the title. Experiential Marketing appeals to emotions and senses beyond the visual. It engages consumers in a unique way to form an emotional memory attachment.

It can take the form of pop-up shops, events, sampling, larger-than-life or unexpected installations. The best forms of this type of marketing will result in shareable content; photos, social media posts, tags, and videos, that people will pass on.

A few opportunities for Experiential Marketing include:

  • Events: company anniversaries, openings, festivals, fairs, conventions, or sports events
  • Launches; new products, premieres, rebranding
  • Social media: producing and promoting viral content

Where traditional marketing (radio, TV, print) is typically very expensive, relying on repetition and memory of logos and slogans, experiential marketing offers engaging situations that will be promoted by the users.

Fans at the Super Bowl wearing "Bold North" mittens, produced by Creative Resources

You know us as the promo agency with creative branded products that helps you drive business and recognize great employees. Now, you can get fantastic products but we will also help you deliver them in fun, unique, and impactful ways.

  • Stronger engagement, online and off.
  • Calls to action.
  • ROI analysis.
  • Delivery of your giveaways in a very memorable way.
  • Positive brand connection.

Attendees expect more from your event experience! Delivering on that expectation can be the difference between spending your valuable time talking to unqualified leads to actually interact with your brand – and ultimately buy from you. Anything else is a liability to your brand and a waste of your marketing dollars.

Stop giving away cheap stress relievers in funny shapes with your logo on them. Start delivering experiences your targets will never forget.